BMW has been named the official luxury vehicle of the Big Ten conference during the 2011-2012 season and it will cover football, men’s and women’s basketball, baseball and Olympic sports programs.
As part of the program, BMW will create vehicle displays at select events and establish a “Preferred Parking Promotion” for BMW owners, providing reserved parking access for several Big Ten events including the football championship game and men’s basketball tournament. “The Big Ten is a great conference and home to some of the country’s top universities,” said David Lee, Sales and Marketing Manager, Central Region, BMW of North America. “Big Ten schools pride themselves on academic excellence and we look forward to working together to make this partnership a success.”
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