CSMonitor writes:
For the automotive category, BMW managed to reclaim the top ranking in 2012 after losing it to Toyota last year. According to the results, BMW’s brand value rose 10 percent over the past 12 months to $24.62 billion while Toyota’s dipped 10 percent to $21.78 billion.
Researchers pointed out that supply chain globalization and just-in-time inventories hurt Japanese automakers due to shipment delays after the flooding and Fukushima nuclear accident in Japan and flooding in Thailand last year.
At the same time, luxury brands, in particular Audi, BMW and Mercedes-Benz, have benefited from strong demand in China. The country remains the world’s largest new car market and a critical volume-driver for many luxury brands such as those mentioned.
Read More: http://www.csmonitor.com/Business/In-Gear/2012/0523/BMW-voted-most-valuable-car-brand.-Where-does-your-car-rank
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