Remember when car hoods had fun, sleek or sophisticated figurines? Today, you’ll hardly ever see one. But what happened to the hood ornaments we knew and loved in the past? It turns out, there’s a surprising history behind hood ornaments - and why they disappeared.
Ornaments have long adorned our modes of transport, from lady luck strapped to the bow of a ship to the ornate spires worn by carriage horses. Car historians trace the hood ornament back to the early 20th century, when cars still had external radiator caps and temperature gauges. Seeking ways to dress them up, designers turned to miniature works of art—animals, emblems and model machines that embodied the car's identity. In the 1920s, the Cadillac LaSalle featured an elaborate statuette of its namesake, intrepid 17th century French explorer Robert de LaSalle, tipping his hat over a burned-out campfire.
By the end of the decade, the practical need for the hood ornament was gone, as radiator caps were relocated under hoods and temperature gauges moved to dashboards. But that didn't stop the auto mascot from enjoying a life of its own. Some sort of doppelganger topped most cars made in America between 1930 and 1950. Among the classics: the forward-leaning Roman messenger goddess Mercury used on Buicks in the 1930s; the wild and sinewy Archer on vintage Pierce Arrows; and the Goddess of Speed that once graced Packards.
Stripped-down hippie tastes, Nader-esque concerns that ornaments could turn otherwise minor pedestrian scraps into fatal accidents, and even irrational fears about heightened fuel costs from increased drag, began to erode the popularity of hood ornaments over the years.
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